Southern Staging & Redesign 

STAGING FAQ’S…

How much does it cost to have a house staged?
It helps to think of Home Staging as an investment in getting a house sold.  The price of Home Staging is always less than a price reduction.  In a market like we are experiencing now, a price reduction has to be pretty drastic to make an impact, usually starting at $10,000.  The investment of Home Staging a home is anywhere from about ½% to 1% of your asking price and certainly less than a $10,000 price reduction. 

Can’t buyers use their imaginations and look past my décor or repairs needed?
Only 10% of buyers can see past the homeowner’s personal belongings and taste.  If they are able to see past any repairs or changes that are needed, they will make a much lower offer than it would have cost the seller to go ahead and make the changes before hand.  Selling a house “as is” only sends them to the competition down the street. 

Isn’t Home Staging the same thing as Decorating?
Although similar in concept, decorating and Home Staging are used for two different reasons. Decorating is about personalizing a space to the owners taste and interest.  Home Staging is about de-personalizing a space to make it appeal to a larger pool of buyers.  I like to call it “un-decorating”. The way that a home is decorated for “living” and the way that it should be staged to sell are totally different. 

Can’t I just do this myself?
Most homeowners don’t understand what a potential buyer is looking for when they are looking for a home.  As a professional home staging consultant, I help the seller disassociate themselves from their home and see it as marketing a commodity instead of the home where they have built memories.  This is something that many sellers don’t know how to do because it is so difficult for them to be objective about marketing their home. 

I have already made re-pairs and repainted, updated flooring, isn’t that enough?
These improvements are a great start and necessary for preparing a home to sell, however, as an experienced professional, my team and I will go the extra distance to create the correct look and most especially the correct “feeling” that is required in this industry to make the house “reach out an grab” a potential buyer from the internet photos and bring them all the way through the front door.

WHAT IS HOME STAGING?

About Staging  

Home Staging is the process of preparing and glamorizing the look of any home by presenting it in an optimal light to maximize the selling price.  Southern Staging & Redesign will transform a lived in home into a home that is ready to sell. 

It’s like going on a first date with someone.  You wouldn’t meet them in your old comfy sweats on your first date.  You would take some time, plan your wardrobe and put your best foot forward.  That’s the look you want them to use to form their first impression of you.  It’s the same with a house going on the market.  Take some time, make a plan and put the houses best foot forward to make that great first impression.  We’ve heard it before, you only have once to make a good first impression.  

Buyers are more savvy than ever and expect to see houses that are professionally staged.  There are so many homes for them to choose from, that they aren’t going to waste time looking at homes that aren’t completely prepared and “move in” ready.  Selling a house “as is” is only going to send them to the competition.
 

About Redesign

Redesign is about the homeowner and a reflection of who they are. It’s about their taste, their interest and their lifestyle.

This is the perfect solution for those that are overwhelmed or have lost all confidence in choosing paint colors or updating their present home.  Having an expert come in, work with the furnishings and accessories that they already own removes the fear that re-decorating is expensive and makes decorating for living, fun and exciting. 

Redesign takes a room for boring to beautiful and is much more affordable than you think.

Redesign Testimonial:

Thank you so much!!  Ryan and I felt at ease with you. Your advice was great and now I am very excited about moving instead of dreading it. You did that for me. Thank You!!!  I will send pictures and refer you whenever I can.

Mary (home buyer)